Materialism video

I found this video profound.  I want to cultivate intrinsic values and community, move away from materialism.  I've got small children and it's hard not to want to buy them what they want for xmas.  One of my patient's says she bought a whole lot of little things when they were small.  They liked bulk.  Instead of trying to hit a home run, I'm going to try a bunch of bunt singles.  Is that materialistic of me?